On today’s Planet Money:
Credit card companies have decided to become your friend, before it’s too late. If they chat you up instead of sounding threatening when you call, they figure, you might pay them back first. That’s the message from New York Times reporter Charles Duhigg, who just published What Does Your Credit Card Company Know About You?
In this excellent edition of Planet Money we hear about two very crafty tricks used by credit card companies to squeeze more money out of you. Luckily they are easy to avoid with these simple and entertaining hacks.
Trick 1: The bank offers you the option to upload a picture of your kids or your dog to be printed on your card. They hope that you will put your card to the front of your wallet so you can see the picture more easily and more importantly use it in preference to your other cards. Not only that but every time you increase your balance, the action is associated with positive feelings rather than all that pesky guilt.
Hack 1: When applying for the card, upload a disturbing or offensive picture that makes you feel sick or want to cry – such as a nazi feasting on a unicorn carcass or a kitten drowning in a sewage processing plant.
Trick 2: Card companies track every purchase to determine how risky you are. Charles Duhigg found data to show that over 40% of people making card purchases at Sharx Pool Hall in Montreal left their bill unpaid for four months or more, whereas purchasers of premium bird food were extremely likely to pay in full every month.
Hack 2: Confuse the card companies’ data by making payments and purchases essentially at random. Always over or underpay your bill by a few tens of dollars on a random schedule that varies by up to two months. Make outrageous wagers on pool games at biker bars using premium bird seed as collateral.






